About this app
How to play Golden Card: Scratch & Win
Limay reported implementing new safety measures for AI-generated gambling creatives, including specifying age-related prompts and reviewing the perceived age of AI outputs.
Despite these measures, the ASA found that the character’s age was not credibly verified. The prompts used to generate the AI image did not explicitly require the character to appear aged 25 or over. Without an independent verification process, the regulator determined the character still “seemed to be under 25”.
The ASA’s ruling directed both Dribble Media and Limay Media to ensure the offending advertisement would not be redisplayed in the same form.
About Golden Card: Scratch & Win
On Thursday, the UK Gambling Commission reported that two senior figures formerly associated with the Conservative Party had pleaded guilty to offences linked to betting on the 2024 General Election date.
Anthony Lee, who served as the Conservative Party’s director of campaigning, pleaded guilty to two counts of cheating under sections 42(1)(a) and 42(1)(b) of the Gambling Act 2005.
Meanwhile, Laura Lee (formerly Saunders), his wife and former head of international for the party, who also stood as the Conservative candidate in Bristol North-West at the 2024 election, pleaded guilty to one offence under section 42(1)(a).
What is Golden Card: Scratch & Win?
The supplier had so far stood behind Black Cube’s investigation, and previously described it as “undertaken lawfully” to understand and verify “concerns of significant regulatory and commercial importance”.
Spectrum’s report was subsequently commissioned by Evolution to refute Black Cube’s accusations. In its latest release on Wednesday, Playtech said Evolution had “publicly characterised the Spectrum Report as exonerating it”.
But Playtech has claimed that the Spectrum report, which is now publicly available, was unable “to confirm or refute” some of Black Cube’s claims, “as Evolution failed to provide Spectrum with significant information it had requested”.
