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“The Fifa World Cup draws global attention in a way that no other sporting event can, and it was the best stress test of the technology we could have asked for,” says Oliver Lamb, SVP of trading at Kambi.

“We also delivered a nigh-on limitless range of bet combinations, delivered in a more rapid and more seamless manner than we have been able to before.”

Kambi’s path to the 2026 World Cup began with its initial investment in AI trading technology in 2021. The platform was deployed at scale during the Qatar 2022 tournament and fully embedded within its trading operations by 2024.

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“At the African iGaming Alliance, we have been committed to moving beyond conversations about collaboration across African jurisdictions towards meaningful action,” she explained.

“And what better place to demonstrate that commitment than through player protection? The Africa Safer Gambling Week is our collaboration in action.”

On Monday, the AiA announced it had signed a memorandum of understanding (MoU) with the Association of Nigerian Bookmakers to establish closer ties on matters both in Nigeria and across Africa.

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A private members’ bill, 2026/009, was put forward on 20 January by 23 deputies and referred to the General Legislation Committee on 29 January. It would amend the 1974 decree-law to prohibit all online gambling and require internet and payment providers to block it.

MP Yasser Gourari, one of the deputies promoting the measure, told Diwan FM that the bill provides for fines of MAD10,000 to MAD500,000 and prison terms of one to five years. Penalties rise where there is recidivism, involvement of minors or suspicion of money laundering.

He described online gambling and betting as a “social scourge“. Some people, he said, “after repeated losses and financial difficulties, have been driven to despair, sometimes to the point of contemplating suicide”.