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Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.

During the 2025-26 NBA season, Kalshi made waves by granting an equity stake to two-time league MVP Giannis Antetokounmpo. According to the Wall Street Journal, Sweeney’s representatives approached Novig to express interest as a potential investor. Eventually, the company granted her an undisclosed amount in equity. The increased role of celebrity endorsements in the space is a trend that will likely receive closer observation in the coming months.

During the second half of 2026, prediction markets have endured the wrath of a plethora of state governors, most notably Kathy Hochul of New York.

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The more distinctive element is the Ultra Bet feature. It gives players a stake-based lever over that engine. Ultra Bet removes the lowest value from the reel to improve the chances of landing higher multipliers.

Why does that matter? It shifts a slice of control to the player, trading a wider spread of outcomes for improved odds on the multiplier reel. This is a familiar risk-adjustment idea rather than a new engine. Still, it’s the detail that separates Piggy Dynasty from a plain compact slot.

Piggy Dynasty fits a recognizable pattern for PopOK Gaming: streamlined slots that concentrate their appeal in one clear mechanic rather than stacking multiple bonus systems. The compact grid, the modest payline count, the single multiplier-led feature. All of it points to content aimed at high-frequency play and easy distribution across operator lobbies.

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Despite the revenue growth, land-based gross profit dipped 0.7% to R2 billion, largely due to the heightened investment in marketing.

“Looking ahead, as land-based gaming evolves into a more digital and experience-led environment, these initiatives, together with the implementation of a low-cost operating model, are expected to improve performance, increase market share, profitability and generate stronger returns over the medium term,” the company said.

Alongside gaming, hospitality revenue rose 2.8% to R1.29 billion despite an impact of around R20 million from war-related cancellations.