Penny Pelican

What is Penny Pelican?

The Commission’s annual Gambling Survey for Great Britain (GSGB), released on Thursday, indicated stable gambling participation patterns among 5,277 adults surveyed between January and May 2026.

Around 49% of the adults surveyed said they had gambled within the past four weeks, a figure consistent with previous years. 

When excluding those who only played lottery draws, participation stood at 28%, implying lottery-only players comprised roughly 21% of the adult population. 

What is Penny Pelican?

Additionally, the Africa Safer Gambling Week will emphasise the importance of channelisation into legal offerings, with the AiA warning the black market often neglects player protection.

Olabimpe Akingba, head of responsible gaming at pawaTech and AiA board member, said the initiative reflects the association’s push to turn cross-border collaboration within Africa’s iGaming sector into tangible action on player protection.

“At the African iGaming Alliance, we have been committed to moving beyond conversations about collaboration across African jurisdictions towards meaningful action,” she explained.

About Penny Pelican

For Yggdrasil, Game in a Box and Studio in a Box are therefore intended to become more than tools for its own development operation. Curwen envisages them supporting a wider creator ecosystem, although he acknowledges that proving the model commercially must come first.

“We’re still early,” he says. “The priority is to prove the model properly; make sure the games perform and demonstrate that it works commercially. If we do that, I think the opportunity is significant.”

Five years from now, Curwen expects the development landscape – and the studios operating within it – to look markedly different.