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The company has committed to paying market-based compensation for exclusive operations, estimated at around €1 billion for a 10-year licence period, with a significant front-loaded payment scheduled for 2026.
In further preparations for the competitive market, Veikkaus this week joined the market’s trade body, the Finnish Gambling Association, which has long lobbied for market liberalisation.
Kathryn covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before Hollywood came calling.
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Player propositions were included in 65% of Bet Builders, up from 25% in 2022. Meanwhile, player shots on target became Kambi’s second-largest pre-match betting offer by turnover, while other popular selections included a player to score or assist.
“Customers seek personalised experiences, extensive player proposition bets and the ability to build highly customised wagers in real time,” Lamb says. “Meeting these modern expectations through manual trading is no longer realistic at scale.”
AI also helped Kambi reduce the delay between a customer selecting an in-play bet and being able to place it. Its dynamic live delay technology enables it to set bespoke live delay on an individual bet level, optimising the UX and alleviating friction. Across the Premier League and World Cup, Kambi reduced live betting delay by more than 40% between August 2025 and July 2026.
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The online casino has benefited from the supplier’s advanced and player-favorite titles since August 10, 2026, but the partnership was only announced recently. The implementation of Wazdan content was made possible through EGT Digital.
Wazdan is already present in the Bulgarian iGaming market, which has been expanding rapidly over the past several years. Notably, the supplier has teamed up with WINBET and ELITBET in the past, two other prominent local operators, with SlyBet only adding to the company’s local footprint and momentum.
Wazdan Head of Sales and Business Development, Radka Bacheva, has welcomed the opportunity to see her company expand its clout in Bulgaria once again, with Bacheva adding: