Diamonds Up

How to play Diamonds Up

For free-to-play, that process can begin before the customer has committed money. “It’s about building muscle memory, providing achievable incentives to players and gamification,” Wilson explains. By lowering the barrier to participation, a free-to-play game can provide an accessible first interaction with an operator, while repeated play builds familiarity and creates a reason to return.

The format, however, cannot simply be copied and pasted from one market to the next. “We’ve found that the more localised the offering, the better,” Wilson says. “We’re talking about building anything from sumo wrestling to Love Island, as well as the headline sports. Ice cage fighting has been a popular one in a certain market for us.”

It is an eclectic list, but that’s kind of the point. Relevance can mean a global sporting event in one market and a far more niche (see ice cage fighting) obsession in another. Splash Tech’s job is to find the experience that fits the audience, rather than expecting the audience to fit the product.

About Diamonds Up

The African Responsible Gaming Network (ARGN) launched on Monday, with the aim of strengthening player protection and tackling gambling-related harm.

The initiative brings together stakeholders such as responsible gaming organisations, researchers and treatment specialists.

It is said to mark a “significant step forward” in addressing gambling-related harm across the continent, facilitating relationships between representatives from a number of countries both inside and outside Africa.

How to play Diamonds Up

That positioning matters. It points to a title built for broad operator placement and steady session play rather than a chase-the-max spectacle, which fits how volume-driven studios tend to structure their mid-tier output.

Where REEVO tries to differentiate Thunder Walker is in how it stacks its features rather than in any single new idea. The game has several mechanics designed to add variety to the gameplay, including the Bingo Feature, Jackpot Spins, Walking Wild and Collect Feature.

The Walking Wild sits at the core of the game’s storm identity, with Wild symbols moving across the reels between spins to create additional win chances. It’s a well-established mechanic across the industry. REEVO uses it here as the connective tissue between the game’s theme and its base play.